Apple, a world-famous technology company, manufactures and distributes smartphones, tablets, personal computers and tablets. The company's products are promoted via a variety advertising, media content and software.
The company's headquarters is in Cupertino (California), and there are offices and stores all over the United States. The company produces mobile phones, tablets as well digital cameras, wearables and music players. It also offers a wide range of accessories from third-party vendors to complement its products. Some of the most sought-after accessories are actually those made by third parties.
The company operates a variety of business segments that each contribute to its financial success. It also has a service division that includes digital content, cloud services, and advertising. Tim Cook is the company's chief operating officer (CEO).
Jobs had announced his resignation as CEO in September, just before his death. However, Apple hired him back as CEO in 2000.
Steve Jobs, despite the fact that the company had several CEOs over the years, was the founder of the company and the one who changed its vision. He made design the core of the company’s business model.
The iPhone is the company’s most successful product. More than 12 million units were sold at the end of 2011. It has also helped increase sales of other Apple products, especially the iPod. This has resulted to strong online sales.
Some former Apple insiders claim that Apple has made some improvements since Jobs' death. According to these reports, Apple is working to reduce corporate energy consumption. The company has also focused on a limited number of initiatives in order to reduce costs.
Apple was initially a normal business with many departments. A number of Apple employees held leadership positions, including Yale University's School of Management Dean and other academics.
The company decided to divide its operations into several units, and give them more structure. Apple's many innovative innovations have been overshadowed, for example, by the iPod's popularity.
The launch of iTunes Store, which allowed users to download digital content, followed. In the early days, internet downloads were a huge success. It became the store of choice for iPod users. This encouraged developers to release new applications every day. The company also released LOGO, a software package that was used in a number schools.
Despite its success it was not without challenges. In the 1990s, the company lost market share. Experts thought that the company was doomed by 1996. The company did not give up, and it saw huge revenue growth.
Apple has released many other products, including the Apple Watch and the iPad. The innovative marketing strategies of Apple are also responsible for the company's success. Additionally, the company has large cash reserves.